An entrepreneur with impressive ambition, Armi Ratia revolutionized textile design with her company, Marimekko. In the wake of a gloomy and depressed post World War II climate, Ratia exploded onto the scene with colorful and fresh fabrics which led her company into a new era filled with hope and new beginnings. Founding the company in 1951, Ratia took textile design in a new direction. By hiring young designers and pushing the boundaries of clothing design not bound by trend, she created a unique brand.
From the very beginning, Marimekko was a company made by women for women. Breaking down boundaries in both art and in life, Ratia was responsible for introducing avant garde designs of female artists like Maija Isola into the Marimekko identity. By the 1960s, bold prints and boxy fashions became the height of fashion in Finland and abroad, launching Marimekko into the international arena.
Today, Marimekko has become a trademark of modern Finnish design and it is because of Armi Ratia’s ability to balance design with fashion that Marimekko has become a timeless company with undying appeal. Pop over to AlwaysMod to see a wide selection of Marimekko products or check out this book, Marimekko: Fabrics, Fashion and Architecture to get the full scoop behind Marimekko.
Photos via: Marimekko: Fabrics, Fashion and Architecture