One of my favorite things about Marimekko is anticipating the new seasonal colorway for its most popular print, Unikko. Unarguably Marimekko’s most famed print; the explosive florals were created by textile artist Maija Isola. Designed in 1964, the Unikko print was a reflection of the free-spirited era as well as Isola’s statement against conformity.
During the mid-sixties, the founder of Marimekko, Armi Ratia, (I featured her last week on the blog) decreed that no floral pattern should be created because it could never compare to the real thing. In artistic revolt, Maija Isola designed an entire collection solely made of floral patterns. Challenging that a true artists potential could never be stifled by boundaries, the iconic and beautiful Unikko print was born.
For this Autumn/Winter 2011, the enlarged flower petals are saturated in a deep indigo color and boldly accented with bright yellow centers and orange stems. A fantastic new colorway that plays with the balance between cool and warm tones, AlwaysMod unveils the new color today. From pot holders, oven mitts, pillows, tins to tea towels, the Unikko print proves timeless and its beauty never grows old.