During the 1960’s Marimekko was becoming a well-known name in Europe but the brand became internationally recognized with the help of one lady, Jacqueline Kennedy. At the time of the U.S. presidential elections Jackie was constantly in the headlines. Known for her impeccable style and grace, it was no surprise that the country took notice when she purchased seven Marimekko dresses. Making headlines in over 400 newspapers and magazines, Marimekko gained worldwide recognition from this moment and thus began its reputation as a trendsetting brand with exciting potential. Still going strong today, Marimekko moved from trendsetting to timeless by retaining simplicity and fresh beauty that never goes out of style. Truly a style icon, here’s to you Jackie O!